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What is Inbound Marketing?
Inbound Marketing encompasses a variety of online marketing techniques such as Search Engine Optimization (SEO), Pay-Per-Click advertising (PPC), Local Search Listings, Blogging, Social Media, Affiliate Marketing, Email Marketing, Article Marketing and more.
Search Engine Optimization
Search Engine Optimization also known as SEO, is the process by which your website is optimized for higher search engine placement. There are many details involved when properly optimizing a website, but the basic optimization process pretty much boils down to 2 main ingredients; proper placement of keywords in the content and code of the website, and acquiring the proper links from other websites pointing to your website. Again this is a very simplified explanation but when properly executed SEO will boost your website’s organic search engine ranking.
Organic Search Engine Ranking
The Organic results in a search engine show up just under the Pay-Per-Click ads. These organic listings are considered to be real deal, the true search engine results based on the relevancy of a website’s content and link popularity. Depending on what keywords are searched, your website’s home page may be listed by the search engines or possibly one of your inner pages, depending on what is more relevant to the keyword being searched; so it is very important that ALL of your web-pages are optimized, not just the home page.
Pay Per Click Advertising
Pay-Per-Click, also referred to as PPC or CPC Marketing is basically those little sponsored ads you see at the top or on the right hand side of a Google Search. PPC, if executed and managed properly, can be a vey effective way to get your message in front of your potential clients, and it’s the quickest way to get on the first page of Google for any keyword you desire; however, it can also be very costly if not properly optimized.
Social Media and Video Marketing
In the last couple of years, Social Media and Video have really made an impact on the Search Engine marketing landscape. You can often reach a website through its LinkedIn or Facebook entries as well as video results that are now even showing up on the 1st page of Google.
YouTube has become the 2nd largest search engine to Google. 40 percent of all video on the internet comes from YouTube, and many of today’s internet users search video now for what they are looking for, so it is very important to have a video strategy in this new age of Search Engine Marketing.
Many more types of Search Engine Marketing Strategies
There is a host of other online marketing strategies that have fallen under the umbrella of SEM. Some of them really do not have anything to do search engines, but they are loosely referred to as SEM strategies. These include affiliate marketing, blogging, press releases, social bookmarking and directory submissions just to name a few.
So what does this all Mean?
Quite simply these inbound marketing techniques, if properly managed and executed in concert, can result in maximum exposure of your website, high search engine rankings and targeted traffic from many different sources… and most of all a sizable increase in sales and lead generation.
Inbound Marketing, The Face Forward Media Way
At Face Forward Media we don’t just do Inbound Marketing, we do it right. All of these strategies and techniques can produce results, but first we must understand the nature of your business and make sure that your advertising dollars are being spent wisely.
Before we even begin to apply the various techniques that would be appropriate for your online marketing strategy, we first begin with a Market Analysis of your business and Industry. Then we would perform a Competitive Analysis, which includes reverse engineering your competitors to see what they are doing and how we can beat them. Then we dig into your keywords and perform an Advanced Keyword Study. We need to make sure that we know exactly what your true keyword targets are, the keywords that will result in Sales and Leads for your business.
Then to complete the process, and to maximize your success, we will make sure that your Website Layout and content are optimized for Conversion! What good is traffic if is does not result in Sales.
This is where most other so-called “SEO or SEM companies” fall short. Anyone can promise you increased traffic, but the real goal is to increase sales and/or leads. Our focus is not only on getting you the right traffic, but more importantly making sure that your website visitors are being funneled effectively and efficiently to your “Call-To-Action”.
Please take your time to browse the other informative pages of our website, and when you’re ready to talk, or if you have any questions, just give us a call or contact us. We will be happy to talk to you about your online marketing strategy, and provide you with a complimentary Competitive Analysis!
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