Why Having an Outstanding Short Video is Essential for your Website

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Why Having an Outstanding Short Video is Essential for your Website

The world of web has changed. You only have seconds to catch a potential customer’s attention and less than a minute to see if you can keep it. It is essential to have an interesting, professional, and SHORT video that conveys your main points in a quick, concise, easy to understand manner.

Four important reasons to add a short video to your website:

1. Video will help you rise to the top of the search engines.

Statistically most people only click on the top two listings for any topic they search, so getting your website listed as high as possible is essential. Many search engines look for video as part of the criteria to rank. This means that if you have properly optimized your videos, they can be an essential part of driving more traffic to your website, which could mean more sales.

2. Grab and keep visitor’s interest

Face it – Video is more interesting than text. Most people would rather watch an exciting movie than read a book. Video helps your web site stand out from those that are less professional or boring, and encourages interactivity.

3. Ability to make information easy to understand

People don’t always want to be “sold to” all the time. Videos give you the chance to not only get your sales pitch across quickly, but tutorials and related educational information as well. By creating interesting information, you can keep customers on your site longer. By continually adding new information you can keep customers coming back for more, therefore familiarizing them with your product.

4. Video allows you to connect emotionally with the customer.

People buy from people they know. Video gives the customer the feeling that they know you – as well as your product – an emotion that turns into money in the bank.

According to Internet Retailer, an April 2010 report stated that consumers who watch product videos are 85% more likely to buy products compared to those who do not watch.

Having corporate web videos, sometimes called webmercials, should be part of a multi-pronged marketing solution – one that you will want to customize with your internet marketing consultant and will ideally contain social media campaigns, pay-per-click advertising, article promotion, blogging, and a strategy to convert more visitors into buyers.

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